This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
- If you haven’t found any questionable links in your link profile, then congratulations!
- Off-page analysis is a look at everything happening off the website that impacts SEO (i.e. external links).
- Enter your URL to see if a malicious website has copied your content or is pretending to be your brand.
- Deliverables also vary – some audits may look to deliver granular recommendations for the optimization of content, whereas higher level audits may focus on feeding into a content strategy.
- It is very important that user experience complies with standards and aligns with search intent.
Find keywords competitors rank for, but you don’t
In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.
Links are qualified when appropriate (nofollow, ugc, sponsored)
Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings. Morningscore offers a suite of features for improving a website’s search visibility and can be used to find on-page SEO, technical SEO, and backlink-related issues. The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, BHS Links and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors.
Ancillary keywords should, if possible, be used in H2s and in body copy. Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can.
Once installed, head to the Search Appearance tab and click on HTML Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely. Depending on the number of these that are present, you can open and export a report to show you the full list. This makes it easy for you to learn which ones need changed and then change them one by one.