Organic traffic represents visits to your site from organic (unpaid) search results. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale.
Unless you’re facing a harsh penalty, only remove a link if it truly stands out as suspicious. Different backend systems offer title tags and descriptions in different ways. In a WordPress CMS, these should be easily editable on the page level for each of your web pages. In other CMS systems, they may be consolidated in their own area. You may need to work with a developer if you cannot find a way to easily edit them. Learn how to connect search, AI, and PPC into one unstoppable strategy.
You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still important to check you’re not dead in the water before you even start. If your traffic’s gone to zero, you may need to check for a manual action. This is where a human reviewer at Google decides your site doesn’t comply with the Google search essentials. It means that some or all of your site won’t be shown in Google’s search results. A “crawl” is where software scans your website to find SEO issues.
Its suite, comprising an intuitive interface and a detailed dashboard, offers insights into site performance, indexing status, and keyword trends. The tool’s strength lies in providing valuable insights into Bing’s search engine, often considered a secondary but significant player in the SEO Anomaly search engine market. Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings. Keeping track of factors helps you stay competitive and adjust your strategy accordingly.
A free, downloadable SEO audit spreadsheet
Finding the right SEO audit tool(s) makes it easier to find and address issues before they become even bigger problems. The software includes an intuitive dashboard that allows you to see your website’s SEO issues at a glance. And offers step-by-step instructions on how to address each problem. The tool integrates with Google Analytics and Google Search Console, allowing you to fetch performance data for each analyzed URL. Duplicate content can work against you in a few different ways, especially if you have two different versions of your entire site competing to be indexed.
Top free SEO analytics tools
Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively. To learn more, check out this guide on how to start a link building campaign with the Link Building tool. The list will likely reveal some hidden keyword opportunities you may not have considered. The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords. The tool will give you a solid comparison of the key metrics of the selected domains.
- As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time.
- For search engines to index and rank a site, they need to crawl its pages first.
- Duplicate versions of a site occur when multiple URLs or domains display identical or near-identical content.
- This guide features top tools like Google Search Console, Moz, Ahrefs, and Semrush, offering insights for effective SEO strategy development.
- Typically competitor data is also used to put your backlink profile into context.
A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.