The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. For example, a website containing text that hasn’t been updated for years may not rank highly. On the other hand, a website with high-quality, authoritative copy and regular updates will rank much higher.
You can check how Google indexes your site, track clicks, and spot any crawl issues quickly. In short, a well-executed local SEO strategy not only increases your digital footprint but also drives real-world sales and enhances your brand’s presence within the community. When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth. SEO can be a complex and tedious process, especially when you don’t have the expertise and experience.
Types of Search Engine Optimization (SEO)
For instance, you can plug these topics into the Keyword Magic Tool to find useful keyword variations. Or you can use them as a reference while mapping out your content calendar. These ideas can serve as inspiration for your next content pieces. For example, “How to live more sustainably at home” could be a potential blog post. This will expand the card to show top headlines, questions, and related keywords around this subtopic. And if you want to get the most out of Semrush for your keyword research, we’ve got a detailed article on using Semrush for keyword research.
Internal Links & Site Architecture
Most of the voice search optimization strategies also make sense for semantic search. Voice search has grown in popularity and will likely continue to do so. It shouldn’t be your #1 SEO priority, but it does make sense to start optimizing for voice search. Metadata is the title and lines of text on the search results page. In GA4, conversions are called “key events.” Use Google’s guide to learn how to create and edit key events. Focus on building relationships with journalists rather than just asking for links.
To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find SEO Anomaly the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta.
- As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO.
- When you use a font that’s 15px, there’s no need to squint, pinch or zoom.
- Accurate and informative search results improve user experience, minimizing frustration and wasted time on irrelevant pages.
- Here, you will gain an insight into the major vs. minor search engines, along with various international search engines.
We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember.